Maloprodaja: kako saznati želje i potrebe kupaca

“Ako niste otkrili potrebe i želje kupaca nemate mu što prodati.” Ova poznata prodajna istina jasno govori o važnosti ovog dijela razgovora koji se smatra centralom točkom ozbiljne prodaje. Na ovoj edukaciji naučit ćete kako sustavno pristupiti ovom izazovu i saznati sve detalje koji su Vam potrebni da bi ponudili optimalno prodajno rješenje i zaključili prodaju. Vrlo važno je razumjeti kako otkrivanje potreba ne smije kupca asocirati na informativni razgovor gdje prodavač pita, a kupac odgovara. Uvježban prodavač zna svoj posao, on kreira poticajnu poslovno-prijateljsku atmosferu koja uopće ne podsjeća na prodajnu.

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Što ćete naučiti?

    ✅ Kako saznati želje, probleme i potrebe kupaca s ciljem nuđenja najboljih prodajnih rješenja.

Kome je edukacija namijenjena

    • Prodavačima u maloprodaji,
    • Voditeljima maloprodajnih jedinica,
    • Vlasnicima maoprodaja koji komuniciraju s kupcima.

Predznanje

  • Nije potrebno posebno predznanje o temi.

O edukaciji

Na ovoj edukaciji naučit ćete kako u početnoj fazi prodaje saznati što kupci zaista žele, trebaju i u kojim oklonostima se njihove potrebe pojavljuju. Ove informaciju su Vam potrebne kako bi u sljedećoj fazi prodaje mogli ponuditi prilagođen proizvod ili prodajno rješenje.

Što ćete još dobiti

✅ Jasam i strukturirani pristup temi i učenje na praktičnim primjerima.
✅ Organizirani izravni kontakt s trenerom za pitanja i pomoć oko implementacije treninga.

 

Komentari polaznika

Marila
Marila Curčić 

Petar je odličan predavač koji svoja znanja prenosi na dinamičan, jasno shvatljiv način. Svoja predavanja upotpunjuje mnoštvom primjera s kojima se svatko od nas svakodnevno susreće kako bi se gradivo lakše shvatilo i savladalo. Na edukaciji vlada poslovno-prijateljska atmosfera u kojoj je u potpunosti jednostavno i ugodno učiti i razgovarati, a sam Petar je vrlo pristupačan, otvoren i jednostavan. Kada sam shvatila koliko mi je na edukaciji bilo ugodno, uvidjela sam važnost stvaranja takve atmosfere u svojoj okolini. Po meni je jedna od največih vrijednosti ove upravo to – da kroz edukaciju shvatite koliko bi vam bilo lakše i ljepše u poslovnom, ali i privatnom životu kada bi se na takav način ophodili s ljudima, a kako edukacija ide kraju, tako shvaćate da upravo to što ste poželjeli “postati” imate pojašnjeno kako dostići! Radujem se prilici da kroz Petrove savjete unaprijedim svoje vještine te se veselim ponovnom susretu!

 

Petar Majstrović

CEO, Head Consultant

5.0Ocjena instruktora

Petar Majstrović je konzultant, predavač i autor te osnivač trenersko-konzultantske organizacije Best Practice, specijalizirane za poslovni trening i savjetovanje. Ključna područja njegova rada su prodajno-komunikacijske vještine i leadership. Iskustvo Tijekom 25-godišnje karijere radio je u velikim sustavima i industrijama B2B i B2C segmenta te prošao gotovo sve prodajne i liderske funkcije. Od prodavača i voditelja ključnih kupaca, voditelja timova, direktora prodaje do komercijalnog direktora i člana uprave za prodaju, nabavu i marketing. Nakon 14 godina rada u realnom sektoru karijeru...

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Što je uključeno

  • Video lekcije
  • Tekstualne lekcije
  • Vježbe prilagođene Vašim situacijama
  • Kviz i akcijska pitanja za provjeru naučenog
  • Stručni članci
  • Prezentacijska skripta
  • Dug period pristupa
  • Mobile pristup
  • Naknadna podrška trenera
  • Diploma
100.00€

PREMIUM ONLINE

Platforma - 12 mj.

  • Početnička
  • 252
  • 54 minuta
  • 14/09/2026
  • Certificate of completion
Dodaj u favorite
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Česta pitanja polaznika o ovoj edukaciji

Edukacija je osmišljena tako da vam pruži logiku i razumijevanje teme, a zatim razvije praktične vještine koje možete primijeniti doslovno sutra na radnom mjestu.
Kroz različite metode – od video i tekstualnih lekcija, zadataka, kvizova, demonstracija i konkretnih primjera – vidjet ćete kako se vještine primjenjuju u stvarnim situacijama i kako ih možete implementirati u svoj posao.
Cilj je da ne učite napamet, već da razumijete principe koji stoje iza svake vještine i da ih odmah primjenite.

Trajanje edukacije ovisi o programu, ali većina ih se može završiti u roku od nekoliko sati do nekoliko tjedana.
Lekcije su dostupne 24/7, tako da možete učiti vlastitim tempom i kad vam to najviše odgovara.

Svaka edukacija ima jasno označenu razinu – početnička, srednje zahtjevna ili ekspertna – što vam može poslužiti kao vodič pri odabiru.
Dodatni vodič za odabir je sadržaj edukacije koji se nalazi na stranici svake pojedinačne edukacije.
Pročitajte sadržaj edukacije i ako već u praksi znate primjeniti većinu navedenog, vjerojatno ste kandidat za zahtjevniju.
Ako i dalje imate dilemu, slobodno nam se javite na news@bestpractice.hr.

Edukacija se sastoji od video i tekstualnih lekcija, praktičnih zadataka, testova, kvizova, dodatnih materijala, članaka i prezentacijskih skripti.
Sve je jasno podijeljeno u poglavlja, a svakom poglavlju pristupate jednim klikom.
Možete pratiti svoj napredak, ponovno pregledavati sadržaj i učiti vlastitim ritmom – bez vremenskih ograničenja.

Da. Nakon što uspješno završite sve lekcije i testove, dobit ćete Best Practice certifikat koji potvrđuje vaše novo stečeno znanje i vještine.
Certifikat možete preuzeti i podijeliti online ili priložiti svom životopisu.

Da. Sve online edukacije dostupne su 24/7, a pristupiti im možete s računala, tableta ili mobitela.
Sve što vam je potrebno je internetska veza – učite kad, gdje i koliko želite.

U svakom trenutku možete zatražiti podršku. Postoje 2 tipa Best Practice podrške, a obje funkcioniraju putem e-maila news@bestpractice.hr

  • Podrška predavača i konzultanata -za pitanja o sadržaju edukacije.
  • Tehnička podrška – za tehnička pitanja.
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Best Practice poslovne edukacije
Best Practice poslovne edukacije
4.9
Based on 75 reviews
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Ivan Valešić
Ivan Valešić
20:06 09 Jun 26
I had the opportunity to attend a training course led by Petar Majstrović and I can honestly say that it was one of the best learning experiences I have ever had.Petar conveys knowledge in a very simple, clear and interesting way and manages to connect theory with concrete examples from business practice. His energy, experience and presentation style keep my attention from start to finish.In one conversation, I told him that the training was so interesting that I couldn't blink while watching it, and that best describes my experience. The content is practical, applicable and motivates thinking and development.I would recommend Petar to anyone who wants to improve their sales, communication or leadership skills and learn from a person who has extensive experience behind him and knows how to convey knowledge in a quality and inspiring way.Thank you for the valuable lessons and I look forward to future training courses.
Iva Fantina
Iva Fantina
09:13 14 May 26
I am very satisfied with the education, the lecture was interesting with a lot of useful information and real examples from practice that can be applied immediately. A very useful experience and I definitely recommend it to anyone who wants to learn something new and improve their sales approach.
Ana RP
Ana RP
10:10 05 May 26
As a marketing manager, I encounter a dynamic and demanding business environment on a daily basis, with numerous deadlines, campaigns, and a continuous need to optimize digital marketing activities.That is why the online format of BestPractice training was particularly suitable for me, as it allowed me to better organize my time and more easily align training with business obligations. I consider the possibility of online access to training at any time to be a great advantage, especially for professionals who work in an intensive business rhythm and need flexibility in learning.I have participated in several BestPractice training courses, including Google Ads with Miroslav Varga, Google Analytics with Tomislav Lukić, and Facebook advertising with a lecturer from Spartanac. All training courses were extremely useful, professionally structured, and focused on the practical application of knowledge.The lecturers covered complex topics in digital marketing clearly, specifically, and through practical examples, which helped me to more easily connect the acquired knowledge with the challenges in my daily work. I would especially like to emphasize the applicability of the content, the professionalism of the lecturers, and the quality of the training itself.I would definitely recommend BestPractice training to anyone who wants to improve their digital and marketing competencies, especially those who work in dynamic industries and want knowledge that can be immediately applied in practice.
Antonela Papa
Antonela Papa
07:15 28 Apr 26
I participated in the training led by Petar Majstrović and I can say that the experience was extremely positive. The training was interesting, dynamic and not at all boring. I especially liked the relaxed atmosphere and constant interaction between the participants, which further contributed to the learning.The leader was professional, approachable and very motivating, and the way he conveyed the knowledge was clear and easy to understand. During the training, we learned a lot of useful information, as well as specific “tips & tricks” that we will be able to apply in practice.All praise for the organization and the leader — I would definitely recommend this training to anyone who wants to learn something new and useful.
Lejla Nuhbegovic
Lejla Nuhbegovic
12:17 30 Jan 26
I am extremely satisfied with the education on communication and sales in private healthcare institutions by lecturer Petar Majstrović. Everything is explained simply, and learning through video lessons is intuitive and well organized. It helped me a lot, considering that I am at the beginning of my career and looking for permanent employment.
Ana Golic
Ana Golic
12:09 22 Jan 26
The learning platform is extremely clear, modern and intuitive, which allows maximum focus on knowledge without technical obstacles. Logically organized content allows easy following of lessons and a constant feeling of progress. We don't even need to talk about the value of Miroslav Varga's course content. Truly recommended.
Vlado Matijevic
Vlado Matijevic
12:38 23 Dec 25
I am very satisfied with the relationship. Despite the automation, Petar Majstorović called me and personally answered my questions. The lecturers are top-notch.
Nikola Radunovic
Nikola Radunovic
02:55 12 Dec 25
I would like to thank the Best Practice team and Miroslav for the very detailed course on Google Ads. The instructions for campaign settings were clear and helped me a lot to better understand the entire process, especially how to properly structure Ad Groups and keywords. Top knowledge and professionalism!
Abdo a urahman Abdasy
Abdo a urahman Abdasy
20:16 07 Dec 25
Abdasy
Pha Nora
Pha Nora
15:40 05 Dec 25
Davor Krznaric
Davor Krznaric
09:56 28 Nov 25
A really incredibly useful and well-structured workshop. In just one day, I gained a clearer understanding of artificial intelligence than I had managed to gain in months of independent research. Highly recommended for anyone who wants to get a concrete insight into how AI works in real-world scenarios and how they can apply it to their own projects.
Vanja Zezelic
Vanja Zezelic
09:43 28 Nov 25
This is one of the rare trainings where I really felt that every lesson made sense. Everything was explained in simple language, without technical complications, and yet in enough detail that I finally understood what AI does and how to use it in everyday tasks. I especially appreciated the fact that we immediately did practical exercises and examples, so after the workshop I knew which tasks I could “transfer” to AI tools.
Sebastian Juric
Sebastian Juric
09:41 28 Nov 25
Great experience! Everything was structured, practical and with lots of examples. It was felt that the lecturer has a lot of experience in the real application of AI and he did an excellent job of conveying it to the participants.
Bernard Mihaljevic
Bernard Mihaljevic
09:39 28 Nov 25
I'm in a consulting position at a relatively smaller company and was looking for a more constructive introduction to AI without getting too technical. I got a solid overview of the possibilities, saw the tools in action, and now have a better understanding of where AI can best be used in our business.
Toni Grahovac
Toni Grahovac
07:36 28 Nov 25
The education exceeded all my expectations. I came purely out of curiosity, because this is a topic that is being talked about a lot, and I left with concrete knowledge on how to use AI as a smart assistant in work and private life. I liked that the entire time we worked on real examples and that there were no "stupid questions", so the atmosphere was relaxed and encouraging, even for complete beginners.
Antea Burazin
Antea Burazin
10:11 03 Nov 25
Excellent Google™Ads education with Varga for beginners! It goes step by step through all segments of setting up a campaign with detailed explanations, also with many practical tips and tricks that I have not seen in any other education.
Ana Vuger
Ana Vuger
10:08 30 Oct 25
I listened to several Best Practice trainings in the field of internet marketing and I really only have words of praise. The trainings are always "up to date", very systematized and really instructive, and in addition to the theoretical and practical part, you can learn about "cakes" that will make everyday work easier for every marketer. Highly recommended!
Milica Komatina
Milica Komatina
08:35 07 Oct 25
I completed Meta ads course and Google Ads advanced. I am very satisfied and continue my education at Best Practice
Aerosol Clinic
Aerosol Clinic
12:58 25 Sep 25
I attended the online training Communication Skills for Healthcare Workers. I am very satisfied with the lecturer and the training, and the recommendations and advice I received from Mr. Majstrović through post-training support are excellent. Recommended for all healthcare workers from receptionists to doctors.
Aerosol Clinic
Aerosol Clinic
12:17 24 Sep 25
Lorride
Lorride
02:43 12 Jun 25
I attended several trainings on the Best Practice platform – Google Ads with Miroslav Varga and Facebook and Instagram advertising with Miša Mlakić. Both are top-notch lecturers – professional, clear and immediately applicable. I especially liked the practical approach and concrete examples from real campaigns, which made understanding and application much easier. All praise and sincere recommendation!
Ivana Kolar
Ivana Kolar
07:29 28 May 25
The Best Practice training a few years ago was a great opportunity for me to improve my sales techniques. The clear structure, concrete advice and practical examples make it useful and applicable in real business situations. No matter how much you think you know, current advice always comes in handy… 😊
Ivana Dedić
Ivana Dedić
16:10 12 May 25
I attended the Google Ads beginner and advanced course with Varga and I have nothing but words of praise. The courses are quite thorough, full of examples from practice, tips and additional materials for supplementation. Mr. Varga is an excellent lecturer, he definitely knows everything about Google in the palm of his hand, so this course is an excellent opportunity to learn from the best. In addition, he is very good at imparting knowledge and witty enough to make even the most difficult topic entertaining.
Iva Nimac
Iva Nimac
13:32 07 May 25
The training was very useful for me, who knows the platform, but also for beginners. Everything is explained nicely and fluently, and all branches can see very well how the content is applicable to them, especially due to the availability of the script and recordings long after the training.Q&A during the entire lecture added a relaxed atmosphere and completed the entire education.My recommendations to everyone!
Milan Bogojević
Milan Bogojević
12:43 07 May 25
If you want to get one of the best courses in the area of ​​Google Ads - listen to Miroslav Varga in his courses!
Dejan Granic
Dejan Granic
11:38 30 Apr 25
Mr. Petar, an extremely pleasant and communicative man, with a lot of life experience. Many useful things can be learned through education. All recommendations.
Marijan Mikolcic
Marijan Mikolcic
10:01 27 May 24
The educations are excellent! I definitely recommend!
BPresent Design
BPresent Design
08:59 19 Apr 24
Everything was perfectly organized, even more than that. The atmosphere before, during and after the lecture was fantastic.If you want a quality lecture, you will certainly not go wrong with top-notch organization!Greetings and see you again soon!
Nataša Pevec
Nataša Pevec
08:20 19 Apr 24
It is difficult to rate someone who is truly the best in this area. Every recommendation for both beginners and more advanced in Google Ads. Mr. Varga explains everything in a simple and comprehensible way, he is happy to share his experiences and answer every question. Thank you. 🙂
Zoran Samardzic
Zoran Samardzic
09:32 11 Jan 24
I attended Google initial and advanced online education. All praise for the education system and support in case of possible questions. I got answers to all the questions and doubts I had in a short period of time. Everything went great. I highly recommend it to everyone.
Robert Sabljak
Robert Sabljak
16:37 05 Jan 24
I passed the Google Ads initial training and I can say that I am satisfied with the knowledge and the way Mr. Varga teaches.For every recommendation.
Luka Agic
Luka Agic
10:16 24 Jan 23
Excellent customer support and the content of the education is top notch!
Josip Mataga
Josip Mataga
20:06 09 Jan 23
Excellent combination of practice and theory. Simply surprised that we find time for details and at the same time we find the links for the basic sales settings. Super !
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